The British International School, Cairo seeks to appoint a dynamic and experienced Director of Marketing.
We are looking to appoint a new Director of Marketing, reporting to the Principal and leading the marketing team with strategic nous, creativity and inspiration to raise the profile of the school amongst a range of audiences locally, nationally and internationally. BISC enjoys a privileged position as the school of choice for Egyptian and expatriate students within Cairo. The new Director of Marketing will ensure that the school’s mission, values and achievements are communicated clearly to reinforce the school’s position as a leading school in the region. If you think you have what the job requires, please email [email protected]
We are looking to appoint a new Director of Marketing, reporting to the Principal and leading the marketing team with strategic nous, creativity and inspiration to raise the profile of the school amongst a range of audiences locally, nationally and internationally. BISC enjoys a privileged position as the school of choice for Egyptian and expatriate students within Cairo. The new Director of Marketing will ensure that the school’s mission, values and achievements are communicated clearly to reinforce the school’s position as a leading school in the region. If you think you have what the job requires, please email [email protected]
What You’ll Be Doing:
- Develop and implement an integrated marketing strategy across multiple channels.
- Design and produce marketing materials, including the prospectus, promotional materials, and event displays.
- Manage and evaluate advertising campaigns, utilizing data to optimize performance.
- Maintain and improve the school's social media presence, website, and other digital platforms.
- Organize marketing events, such as open mornings and other promotional activities.
- Lead the development of a parent engagement strategy to support retention.
- Support alumni communication and staff recruitment through effective marketing.
- Oversee the production of the school’s Yearbook and press releases.
- Track local market trends and advise the Senior Management Team on the competitive landscape.
- Manage the marketing budget and line-manage the marketing team.
What We’re Looking For:
- Proven experience in delivering successful marketing strategies and campaigns.
- Expertise in brand management and understanding of the marketing impact.
- In-depth knowledge of marketing platforms for British international schools.
- Strong people skills, creativity, and attention to detail.
- Native-level English proficiency with excellent written and oral communication skills.
- Proficiency in ICT and design-related software.
